Heart TV (stylized as 'heartv') is a British 24-hour pop music television channel owned by Global. The channel plays music videos from the 1970s, 1980s, 1990s, 2000s and 2010s (include romantic music and film scores). Since 2015, from 1 November to 27 December, Heart TV is branded Heart Xmas, and since 2016, from 1 July - 1 September, Heart TV rebrands itself as Heart Summer.
It reaches 927,000 viewers in average every month in Sky alone.
Video Heart TV
History
On 3 July 2012, Global announced it would launch a TV channel of the same name, Heart. The station launched on Sky and Freesat platforms on 11 October 2012 at 11:00 p.m. (this was postponed twice), along with a TV channel of the same name for sister radio station Capital. The channels can also be watched via dedicated iOS and Android apps, as well as online. Both channels play non-stop music videos 24 hours a day, 7 days a week and will also feature live coverage for major musical events across the UK. On 24 July 2012 it was confirmed BSkyB would be responsible for ad sales on both channels, likewise with the radio station, Heart TV is aimed at a target audience of housewives with children.
In February 2015, Global were reprimanded by the media regulator Ofcom following an incident in October 2014 during which Heart TV played 72 seconds more than the permitted amount of advertising during one particular hour. Global said the incident had occurred because a commercial break was pushed to the end of an hour by software controlling its output, creating too much advertising time for the following hour.
The channel originally aimed to play "more music variety" (similar to the radio), however, after the slogan was changed in February 2017 to "Turn Up the Feel Good", it now says "more feel good music".
Maps Heart TV
References
Source of article : Wikipedia
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