Primordial Radio is a premium online radio platform specialising in rock and metal music. The station was founded in January 2017 by Hugh Evans (Moose), Russ Collington (Dewsbury), Peter 'Pete' Bailey and Benjamin 'Mark' Woodhouse, all formerly of Team Rock. Through the loyalty of their fan base, the company hit its first major milestone in July 2017, successfully crowd equity funding £153,282 from 853 individual investors. Test streams of the radio station began in May 2017 and the station officially launched on Saturday 30 September 2017 at 7pm.
Video Primordial Radio
History
Following a period of 24/7 online music stream and reduced communication, Team Rock was placed in administration on December 19, 2016, with all employees made redundant and the radio station taken offline.
An opportunity was presented to Hugh Evans (Moose) to create a radio station the community deserved, that would bring that community together and ultimately be controlled by that community. Bringing on board the other 'Original Elements', Hugh brought Russ Collington (Dewsbury), Peter 'Pete' Bailey and Benjamin 'Mark' Woodhouse on board to start building a new business. In order to enable the community to have a controlling stake and sense of ownership in the business, the founders proposed the sale of an initial 13.27% share in the business through the equity funding company Seedrs. The target fund required for this share was £130,012. On Wednesday 5 July 2017, the fund hit its target. On Saturday 15 July, the fund closed with £153,282 raised by 853 individual investors.
Alongside the radio ventures, the company runs events, sells merchandise and even has its own beer; brewed in conjunction with Pig and Porter Brewery. The beer, Primordial Süp, was officially launched on the Tuesday 18 July in London at The Lexington.
One established event is The Primordial Radio Pub quiz where online teams around the world play a live pub quiz through an interactive stream.
Primordial radio test stream has been live since May 2017 and the radio station went live on Saturday September 30, 2017. From this day, the radio station's presented content is subscription only, at a price of £5.99 per month or £60 annually, with an initial free month's free trial.
Maps Primordial Radio
Future plans
The radio station looks to embark on pushing the boundaries of radio broadcasting by developing the ability for the listener to choose their own music in and around the presenter's content. By tracking listener's habits and preferences, they will be able to have presented radio, whilst listening to their own unique radio stream. The service offers music streaming akin to Spotify and the ability to choose like Tinder; all with presenter interactions of a radio station. Alongside this functionality, the station will continue to have a linear based radio station, where the DJ's have control of the music.
References
Source of article : Wikipedia
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